07 June 2021
Plant growing in a vase

After attending ContentCal’s latest webinar, we discover what organic social is, go through Jacob Reid’s (Organic Social Media Manager at LeoVegas) suggestions for setting out an organic social media strategy, and why you should have one for your business to help boost website traffic.

What is Organic Social?
Organic social is what could be described as the face of your brand and what your customers have come to love about your brand. This relationship with your customers is what helps to retain customers as they continue to engage with your organic content. 

And it doesn’t have to be one or another when it comes to paid versus organic social posts. In Hootsuite’s blog on organic versus paid social they provide a breakdown of ideas for using organic social with your brand:

  • Establish personality and voice.
  • Build relationships by sharing informative, entertaining, and/or inspiring content.
  • Engage customers at every stage of their buying journey.
  • Support customers with customer service.

Paid social posts can work alongside organic by providing a path for new customers to begin to interact with your organic posts and get to know your brand.

Benefits of Organic Social
Organic social has the big benefit of being free, so if you’re budget conscious it’s a great option to ensure you’re getting some traffic to your website and social pages. Where paid social can cost quite a bit, it does guarantee you results as you are investing money. 

Organic social also gives you a more accurate picture of your audience and how your social media is performing. This clearer picture is from paid social providing results that are predominantly determined by how much you choose to spend rather than what is actually or organically there.

Tips for top performance
Jacob shares his ideas for content that can help your organic content perform the best:

  • Reward your loyal followers - you can place promotions at the end of your content be it a video on Facebook or the end of your Instagram reel. This placement rewards those that stick around to the end. You can guarantee more often than not that they are your loyal followers.
  • Call to Actions - there’s no need to go for strong call to actions (CTAs) as these are best suited for paid social. The people who are viewing your organic content are mostly going to already be familiar with your brand.
  • Episodic content - having scheduled content brings back your followers with something familiar and engaging.

Getting organic in .au
A great way to set up your organic content is by using your website as a base. A starting point could be writing blogs on topics that are important in your industry or begin to create video content that shows a day in the life of that can be added to an About section. All of this can then be shared on your social media and get your followers engaged back to your site. And by adding more content to your site that’s keyword-rich you’ll help your positioning in search engines. You can read more on how to set up an SEO strategy here.

Have a question, some feedback or idea for a future blog post? Email us at blog@afilias.com.au today.