23 June 2021
Laptop screen with a blog being created for a business

You’ve got your .au domain registered for your business and your website is looking swish. But you’re not getting the organic traffic that you hoped for. One way to address this is by writing a regular blog to get your website ranking on search engines and get eyes on your website. In Part 1 of this series, we’ll give you 4 steps to write a blog for your business.

Why write a blog?
As mentioned above, blogs can be a great way to get your website noticed by helping it climb the rankings on search engines. This is because search engines will look for content relevant to people’s searches. So the more relevant content you have, the better your standing. 

Another benefit is blogging gives you the opportunity to provide customers with some insight into what you do. This benefit is an excellent opportunity to show off your brand which you could start to work into your organic social media strategy. But don’t just take our word for it! Hubspot has a great breakdown of why you should start writing a blog for your business.

It may seem like a lot of work, but by using the steps below to write a blog you should be able to get into the habit and boost your website’s results.

How to begin writing a blog?
The hardest part for anything is often the first step, so starting your content journey may seem like a daunting task. However, we’ll set out some tools and tips for you to start writing your blog:

1. Research - Use your social media to see what content your audience engages with. If you don’t have much of a following, take a look at a larger business in a similar industry and see what they’ve done successfully. Then take a look at what is trending in your industry. A free and easy way to find trending topics is to search for a particular hashtag on a social media platform to see what’s been successful.

2. Schedule - Once you have an idea of what you want to start writing about, set out a schedule to not only manage your work but also to connect your work with other calendar events. Have a conference coming up that will have plenty of attendees? You could write a blog on a topic being presented at the conference to begin to connect your business with the event.

3. Write - Now that you have an idea of what to write and when you’re going to publish the blog, it’s time to write. Take everything that you have researched and keep your audience in mind. Once you’ve finished writing, share it with a colleague to review. A colleague in a different department is a great choice as they’ll have a fresher perspective.

4. Share - Get your blog out on social media and start tracking that traffic. You might find a URL shortener like Bitly useful as it tracks both numbers of clicks, source, and location as you share the blog on different platforms to give you a wider view of the blog’s social success.

By following these 4 steps you should see a considerable improvement in traffic to your blogs and to your website. In Part 2 of this series, we’ll discuss how to improve your blog’s ranking in search engines to build on the work you’ve already done.