Today’s blog post explains what a website builder is and looks at the advantages of choosing a service that is easy-to-use and offers a high level of security in supporting your .au domain name.
Why do I need a website builder?
Like a house, a website needs to be built in order to exist. But instead of constructional materials like timber and plaster, it is elements such as security and design that contribute to making your website a desirable place for people to access information.
A website builder takes these elements into account and offers a program for you to build your website.
Many .au domain name registrars including Crazy Domains, VentraIP and Netregistry offer website builders as a value-added service. These registrars may integrate one of the top standalone website builders or have their own installation set up.
As webalive.com.au explain, a website is an essential component to any business. They present some valuable statistics, including that ‘A visitor takes only 50 milliseconds to form an opinion about your site’, - so it is in your best interest to make a good first impression!
As soon as your site has loaded, users ahould see that it is secure, and that the padlock icon is visible to the left of the URL.
This padlock icon shows users that your site is encrypted, and verified against unauthorised sources. We strongly recommend going with a website builder that offers this encryption through an SSL certificate, as recommended in a recent blog post on browsing securely online.
Visually appealing design
It is also important to choose a website builder that is easy for you to use in ensuring that information is presented in a way that is interesting to the eye, another factor webalive.com.au points out. ‘No matter what kind of business you have, you need a visually attractive website to impress your customers.’
For fast and clean design, look for the drag and drop capability that many website builders offer. To use this feature, you simply select an item from one side of the screen (a text block, an image block, button or icon) and drag it to the other side of the screen so that it automatically embeds into your website - It’s as easy as that!
We hope that this post has given you an idea of what a website builder is by emphasising two of the most important factors to consider when choosing a website builder for your new site - security and design.
If you are just starting out, check out our Registrar Page, which gives you access to some fantastic options for you to get your very own .au website and domain name.