If you run an Australian business you should register a .au domain name.
The .au namespace is trusted by Australian customers - when they land on your website they are reassured they’re dealing with a local business. Reason being, in order to register a .au domain name there’s a verification process so that only businesses registered in Australia can experience the benefits of a .au domain name.
Not only does a .au domain name reassure your customers that you’re an Australian-based business, it influences how Google sees your website which has positive impact on your search engine ranking.
There are over 3 million .au domain names registered. These have been registered by Australian businesses just like yours - businesses that are based in Australia and that want to speak and build a relationship in the Australian market.
A .au domain name allows your business or organisation to be authentically Australian.
Register your .au domain name via one of these accredited registrars.